JRD developed a new corporate visual identity for the Scandinavian retail chain MOOGIO. MOOGIO sells high end curtains, blinds and awnings. MOOGIO wanted to attract a new and more design sensitive targetgroup. JRD developed the new company name, a brand manual and a whole new interior design concept for the shops.

Since the rebranding MOOGIO has attracted the target group they wanted – filling the customer parking with new Audi and Mercedes cars instead of old Volvos. MOOGIO has increased sales by several 100 percent. The chain has attracted a whole new group of entrepreneurs and product suppliers and the number of shops have more than doubled in 2 years.

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