BON'A PARTE is one of the leading European e-commerce actors within fashion. Jacob Ravn Design has developed the website continuosly since 2002. The site has recieved numerous awards and has excellent convertion rates.

By redesigning bonaparte.dk in 2002, we have increased BON'A PARTES sales by several hundred percent. We still work closely with BON'A PARTE to develop their online business. During the time of our collaboration the sales has increased dramatically and now generate more the 50 percent of the BON'A PARTE sales.

SOLUTION
A simple design grid that allows the images to stand out and where clothes and lifestyle is the natural centerpoint. A solution that meets the demands of both inspiration seekers and more targeted users:

* A logical and easy product acces
* Intuitive navigation
* Flexible design in a grid that makes it easy and cost effective to change seasonal designs
* A check out design that leaves the user safe and confident
* Endless cross-selling opportunities with intelligent product browsing

ONGOING OPTIMIZATION AND CONCEPTUAL DEVELOPMENT
Since 2004 BON'A PARTE and JRD have been working to optimize usability and convertion rates. With Lars Christensen from Creuna we developed a concept based on the theories of Donald Norman on "Emotional Design". The emotional design has become an integrated part of the development tools that all design and conceptual development is measured by.

Read BON'A PARTEs words

Thank you BON'A PARTE for a truly inspiring relationship!

Contact us to hear what we can do for you.